All the secrets to starting a wine and spirits business in the American market. To enter and grow successfully in the American market, the first fundamental step for wine producers is to understand how the market itself works. Only afterward do you move on to developing a customized plan, so as to make sure not only that you are doing the right things, but also that you are doing them in the right order. The goal of this book is to help readers prepare for the U.S. market, avoiding the mistakes others have made before them. The book is therefore written as a "How to" guide, and not as a reference textbook.
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All the secrets to starting a wine and spirits business in the American market. To enter and grow successfully in the American market, the first fundamental step for wine producers is to understand how the market itself works. Only afterward do you move on to developing a customized plan, so as to make sure not only that you are doing the right things, but also that you are doing them in the right order. The goal of this book is to help readers prepare for the U.S. market, avoiding the mistakes others have made before them. The book is therefore written as a "How to" guide, and not as a reference textbook.
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